It is only expected that people would remember its logo as it is the first thing that pops up before making a web search. Google has built a powerful monopoly over the search engine market with a statistic of 92.47%- essentially, this is over 60% of the global population. With these qualities in unison, it didn’t take much for people to remember such an easy, distinctive, and impactful design.
Overall, McDonald’s proves that the elusive secret recipe in achieving one of the most famous logos in the world is having a perfect union of shapes, colors, and simplicity.
Having the arches in yellow also led to its striking visibility, allowing people to spot the McDonald’s crest in an overcrowded road easily. Red represented energy and stimulation, while yellow is associated with happiness. The brand colors of yellow and red were a purposeful direction on the company’s part. Since then, the arches have remained throughout the many logo redesigns the company has had in over 60 years. Nine years later, those same arches were incorporated into their logo design. One of the most striking factors of the logo is the golden arches resembling an ‘M.’ When the first franchised McDonald’s restaurant was put up in 1952, the arches were a part of the exterior design of the establishment.
The logo has transitioned into a cultural icon associated with global expansion, capitalism, and the spread of American culture. It is instantly familiar as it represents more than just a fast-food chain. The McDonald’s crest is one of the most famous logos for a variety of reasons. Don’t overthink your logo, folks! Even the simplest backstory can achieve the greatest heights. Its logo was created by Rob Janoff, who has repeatedly stated to supporters that the logo has no connection to Turing.Īccording to Janoff, the reason the apple has a bite taken out of it is so that people wouldn’t confuse it with a cherry. Steve Jobs named his company Apple because he felt it to be a powerful word, and he was in the middle of an all-fruit diet when he thought of it. Though a beautiful story, it is a misconception. People found this to be a fitting gesture by Apple- to commemorate the life of a man who had made their mission of advanced technology possible. It is believed that he had died by suicide using a cyanide-laced apple. The most common theory is that the logo is a tribute to the late father of computer science, Alan Turing. While the logo has undergone changes to its design over the years, the half-eaten apple has been retained each time. To this day, there are countless theories on the web about how the company’s popular logo of a bitten apple was created. It’s fascinating to consider that one of the biggest brands in the world is visually represented by a piece of fruit.
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Have a timeless and professional design.Build trust and reliability between you and your customers.Be unique enough to stand out from the crowd.Reflect your brand’s message and belief system.What makes for a successful logo, so much so that they end up achieving global fame?Ī lot of strategic planning goes into creating an impactful logo, but these are some of the critical factors. Most of the famous logos we know today are a result of innovative minds, big dreams, and insightful stories.
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